CiCi has donated 2,000 pairs of underwear to White Ribbon Australia to benefit women experiencing homelessness due to domestic violence.
All donated pairs will be distributed to White Ribbon’s distribution partner, Communicare, which provides support to women and their children who are homeless, or are at imminent risk of homelessness, as a result of family and domestic violence.
The foundation of CiCi Underwear celebrates women supporting women. CiCi’s Founder Ellisa Bennett says;
“Women Supporting Women drives everything we do, from significant and continuous investment into product development, to encouraging women to embrace their bodies, power, sexuality, and of course to our Pair for Pair policy.”
For every pair sold, CiCi donates a pair to women in need. CiCi has already donated thousands of pairs of underwear.
CiCi underwear is designed by women to make you feel comfortable AND confident all day long. Not only that, CiCi’s mission is to provide every woman in the world with the underwear they deserve.
The lack of access to underwear is a huge global issue across homeless populations, minorities, and displaced peoples. There is a lot of awareness around period poverty and supplying sanitary items to those in need, but without underwear its often not much use, which is why CiCi partners with charities that provide sanitary items.
CiCi’s mission is to provide every woman in the world with the underwear they deserve.
The company is not even two years old but evidently, there are lots of strong women out there looking to support women in need through their purchasing decisions. CiCi has already scaled about 4x faster than other fashion brands in their first year of operations.
“Pair for Pair is core to CiCi’s foundation. This is empowering consumers to directly support women in need with every single pair they buy. This is women supporting women,” emphasises Ellisa Bennett.
Through CiCi’s Pair for Pair model, the company provides 100% transparency with how they’re making a difference, this is compared to 1% donation models that often have hidden costs. Whilst all social impact programs help in their own way, the Pair for Pair model is viewed as more tangible, transparent and directly beneficial to those in need.